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Getting Personal: Name Recognition

Although it might seem that the role of agencies is one-dimensional in a catastrophedealing with the resultant damagea catastrophe provides an opportunity for out-of-the-box marketing so that your business is well-positioned for success when normalcy returns.

By Jerry Thompson | Updated on August 09, 2013

Jerry Thompson has more than 35 years of business and marketing experience. He has performed marketing consulting for major corporations as well as small businesses. Jerry is the marketing director for The Van Dyk Group in New Jersey and serves on local, state and national committees helping small business.

Hurricane Katrina. The Moore, Okla., tornado. Hurricane Irene. Colorado and California wildfires. Hurricane Andrew. Superstorm Sandy.

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