Rick Gilman, APR, CMP, is executive director of the Personal Lines Growth Alliance, a virtual association dedicated to improving the competitiveness of the independent agency distribution channel within the personal lines market.
With this column, I begin the fifth year of writing for American Agent & Broker. it's true—time flies when you're having fun. It's been a blast writing this column and sharing my thoughts, insights and myself with you.
In the first four years I wrote slightly more than 20 percent of the columns about specific social media platforms–from Twitter back in 2009 to Foursquare about a year later. Some, like Pinterest, I covered twice because a lot had changed with the platform. Many insurance agents had tried, with some great success, different ways to curate imagery that attracted followers and resulted in exposure to their agency.
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