Technological advancements were a huge driver of growth in 2012-13 for 77 percent of insurance agencies, with mid-sized agencies growing faster than their small and large counterparts, according to a recent survey by Vertafore conducted at the NetVU (Network of Vertafore Users) conference in March.
As evidenced by these key findings, agencies are continuing to find that the right tech can help them increase sales and improve customer service, among other benefits. To increase sales opportunities, for example, they are taking advantage of data collection and analytics and automation. For convenience and service, they are looking to mobile capabilities and integrated technology platforms.
PUTTING ANALYTICS TO WORK
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