Search
 

Technical Skills Matter

When you signed on for your career, you may not have realized that you accepted the enormous role of spokesperson for the insurance industry.

By Anita Z. Bourke, CPCU, AINS | Updated on July 31, 2013

When you signed on for your career, you may not have realized that you accepted the enormous role of spokesperson for the insurance industry. Think about it for a second: When the insurance-buying public thinks of our industry, the experiences they have interacting with their insurance agents or brokers often come to mind. This highlights the need for agents and brokers to have training that focuses on technical insurance knowledge.

Creating value for clients through technical knowledge of coverages is a key responsibility for agents and brokers. You also need a strong focus on consultative approaches with clients to provide exceptional customer service and differentiate your services from the competition. This partnership with clients is like that of a business consultant (think enterprise risk management), in which the focus is on 365-days-a-year support—not just when it’s time to renew.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.