Eighteen months ago, our management team had a meeting and announced a new agency initiative. We would be rolling out our new “Embrace” initiative, designed to radically change our culture. We told the staff to expect some changes.
Every office deals with sexual innuendo: jokes, whispers, inappropriate Internet videos and audio files. Our mission became to “out” this behaviour.
We developed a new set of rules: Sexual references were now encouraged. If you could make something blue, do it. If a team member missed an opportunity to make a double entendre, it was up to you to nail it.
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