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Agents Name Retention as Top Value Factor: National Alliance

The National Alliance study sets benchmark for agency performance and value.

By Laura Mazzuca Toops | Updated on July 17, 2013

Insurance agency owners identified account retention as the most critical factor affecting the ongoing value of their agencies, according to a recent survey by The National Alliance Research Academy. 

More than 200 agencies responded to the online survey, rating 38 factors affecting their agency’s value as an ongoing business.  Rankings were on a 1 to 5 scale, with 5 defined as having a “critical impact on agency value.”

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