“Our success or failure is eventually based on how we take care of our customers through their time of need,” says Jim Fiske, U.S. marketing manager for Chubb Personal Insurance. In turn, such undivided attention invokes clients' “willingness to advocate on our behalf as to how we took care of them.”
One of the longtime insurers in the high net worth space, Chubb prefers to depend on word-of-mouth marketing to grow its private client business.
“We don't have the advertising budgets of some companies, and we wouldn't want to market ourselves that way,” says Fiske. Taking good care of HNW customers, he adds, speaks for itself.
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