I promised myself I wouldn't do it.

When I started this column, I decided that I was going to avoid the practice of promoting content within the issue. All too often, that's a cop-out way for an editor to fill their column space, and it reads like self-serving pablum.

Which of course was a fine tack to take until I read Chad Hemenway's cover story about West, Texas insurance agent/mayor Tommy Muska.

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].