An avid golfer, Roger Ware is well aware of the similar requirements between playing a solid round of 18 holes and running a managing general agency.

“Honesty is one,” says Ware, the CEO of Alpharetta, Ga.-based MGA Genesee General. “In golf, you play by the rules of the game. As an MGA, honesty is part of building your reputation with your agents and your carriers that you underwrite for. We do our best to represent the risk fairly and accurately with honesty and integrity.

“Golf is also a game of etiquette,” he continues. “It’s no different for us. Our reputation is critical, and I tell our associates that our reputation is not negotiable. We do things the right way and we do not take shortcuts. We treat our agents as our customers and always want to treat them with respect—just like you treat your partner out on the course.”

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