The concept of one-stop shopping is not new, especially in the insurance industry. A customer's ability to purchase policies that meet their insurance needs all in one place is not only convenient for the buyer, but it also increases client retention and profitability for property-casualty agents.
But for agents, cross-selling can be a risky business move. Many agents are not properly equipped to handle selling other lines of insurance—especially life—because the strategic approach is dramatically different than selling P&C lines.
IENetwork's free mobile app, Mobile Life Insurance Quotes, can make it easier for agents to realize profits from life sales. The app streamlines the process, allowing agents to enter client data, choose a product and receive quotes from more than 100 carriers in seconds, making cross-selling life insurance more accessible and inexpensive for agents.
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