During the Dynamics of Selling program, we impress upon producers how to become one of the top 10 percent of producers in their offices, companies or the U.S. Invariably, that comes down to describing the traits of those top producers.
But to fully understand what you need to become, you must first understand your starting point. We ask the class participants to think of themselves as members of the general insurance-buying public and to give us a description of what the public thinks of the typical insurance agent.
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