By Ben Page, principal, Page Insurance
Agency producers talk about gaps in coverage–gaps that might cost clients a fortune if not properly handled. But there are also major gaps in technology found in most small to mid-sized agencies. Unfortunately, with these gaps, there's no chance for scooting by without a loss; there are guaranteed losses every year until they're fixed.
It's no surprise that these gaps exist. A hundred years ago, if a farmer traded in a horse for a tractor, everyone could see the progress and could work to keep up. Many of today's technologies are less visible–especially to many of the baby boomer generation who comprise most agency management. Also, the sheer volume of technological tools makes it difficult to identify and employ the right tools for the job.
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