Small-business entrepreneurs say they are ready to purchase their insurance online, direct from carriers, according to a recent survey.
Fifty-one percent of 751 business owners responding to Deloitte's “Voice of the Small-Business Consumer” say they would be either very or somewhat likely to purchase insurance direct from carriers over the web. Of the 51 percent, 16 percent were “very likely.” Meanwhile, 49 percent say they are not very likely.
Those ranging in age from 26 to 34 gave the strongest indication they would purchase coverage online if it was available, with 62 percent saying they would be somewhat or very likely to do so (22 percent “very likely”) and 38 percent saying they are not very likely to do so.
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