Designed to provide IASA members with insight into their peers' strategies, the organization's Industry Pulse poll is beating even stronger this year, say IASA officials overseeing the process.
Recent modifications to the poll should expand input and drive up IASA membership, officials say. On the heels of the successful introduction of poll data in sessions at last year's national conference, poll data again will be incorporated in various sessions during this year's event.
While the Industry Pulse poll results do not generate scientifically valid measures of membership activity and opinion, that's not the intention, explains Scott McEntee, the new chair of the Industry Pulse subcommittee of IASA's publishing group.
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