Both new and experienced producers often ask how they can be more successful. Usually they are looking for a magic marketing bullet that will increase sales, or a closing phrase that will work without fail, or a glib line that can get them past doorkeepers to connect with decision makers. The reality is that the magic bullet is already within them.

Read Stephen Covey’s “7 Habits of Highly Effective People.” It’s one of the most successful business books in history and focuses not on outside elements that we can’t control, but on the personal habits and traits that generate effectiveness and success from within ourselves.

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