Insurance brokerage DeWitt Stern has come up with a way for businesses looking for a big payday from the 2014 Super Bowl to protect expected revenues.

New York-based DeWitt Stern has designed a special, broad business interruption policy to cover businesses relying on the Super Bowl, held for the first time in an open-air venue—MetLife Stadium in East Rutherford, N.J.—early next year.

LeConte Moore, now managing director at DeWitt Stern, was with Marsh in 2001 when the 9/11 terrorist attacks postponed the Super Bowl. Marsh was on the risk for the National Football League.

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