Editor's Note: This article has been provided by Christopher Tidball, a claims consultant and author of the PC360 “Blocking and Tackling” blog, as well as various books.
During a recent discussion with a friend, he commented on the “In-N-Out” t-shirt I was wearing. As the owner of a number of restaurants, he shared his fascination with how successful the In-N-Out enterprise has become in such a limited geographic market.
This west coast phenomenon boasts a simple menu with just a handful of items, although those in the know have memorized the secret menu. Despite this seemingly limited offering, there are routinely customer lines out the door akin to those at the release of a new Apple product.
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