Despite the far-reaching promise of telematics in insurance, fewer than two dozen carriers have managed to bring a telematics solution to market in North America in either personal or commercial auto.
However, there's evidence to suggest that telematics truly is the iceberg of the insurance industry—with the bulk of activity going on under the surface. Celent reports that over 50 percent of the top UK and US insurers have a telematics insurance program in place. A late 2012 report from Strategy Meets Action (SMA) puts the figure even higher, with 70 percent of all auto insurers claiming to have "some" activity in the space.
Of course, what carriers define as activity makes all the difference. "Seventy percent is a provocative number. It's getting people to think. But the truth is most of those companies are in planning mode," says Mark Breading, partner, SMA.
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