The three most important considerations when buying real estate are location, location and location. Similarly, many experts, myself included, often have paraphrased that old real estate adage by referencing the three most important elements in an effective social media strategy as content, content and content. But I'm not so sure anymore.
Recently, I attended an event hosted by my community's Chamber of Commerce. The Chamber brought in two speakers from a network marketing company that is highly respected and, by way of disclosure, one to which I am a weekly newsletter reader.
The speakers talked about the role of a website and how to strengthen its search engine optimization (SEO) to garner favorable results from the major search engines. They talked about link backs, which means to have other sites link to your website as a method of demonstrating the value and importance placed on it by others; and which also measures SEO.
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