Today is the six-month anniversary of Superstorm Sandy. I rode the bus into Manhattan today over the Verrazano Bridge from Staten Island thinking about how to a casual onlooker making the same drive, life appears to have returned to normal. It hasn't, though. And not only for the victims of Sandy, but to the many others who have suffered or had to relive suffering through their own personal cataclysm. There have been more than a few lately.
For what amounts to a few thousand of us in the Northeast, traumatic events have reshaped our lives, jeopardizing the routine security of our existence and profoundly impacting the comfort of catastrophe and business models throughout the insurance industry.
Consider that a number of reports say the insurance industry has settled 90 percent of Sandy claims. Insurers can give themselves a decent pat on the back for achieving such a high rate of closure. However, 10 percent of those still remain open, which amounts not to a few hundred cases but a few thousand. No matter how one might want to spin that, it still marks a record of unresolved claims and unhappy customers for a region not used to catastrophe on the scale that it experienced last October.
I read a customer service survey some time ago that has stuck with me concerning retail stores. It found that one dissatisfied customer can produce 10 negative impressions of that retailer through word-of-mouth. That can translate into quite a few people developing a negative opinion of the insurance industry, assuming they had no opinion of insurers before. It's kind of like your congressman. One may have a good opinion of the individual when they have done right by you, or not done something to rile you, but the overall impression of the club they belong to is highly negative.
So what is the progress in my neighborhood on Staten Island, and is it something for which insurers would want to take credit? Well, less than half of the businesses on the main street running through our neighborhood are back. A neighbor across the street from me is still repairing her one-story home. Other houses remain gutted or vacant with a sign out front saying "For Rent." This is not to say this is all insurance-related. But it does say that no one should be under any illusion that everything is back to normal. I know ours is not the only neighborhood in New York or New Jersey still rebuilding.
By coincidence, the Freedom Tower had its spire put in place today, making it tallest structure on the East coast at 1,776 feet (note the nod to symbolism in that figure). According to the Insurance Information Institute's 2013 Insurance Fact Book the terror attack of 9/11 is still the fourth largest insurance loss as of February 2012. Insurers do take pride in the fact that they paid claims despite the War exclusion they could have invoked. Unfortunately, the litigation over whether the attack was one or two events obscured all that good work and I would venture to guess it left some outsiders saying it was just another instance of insurers not wanting to pay for their losses.
Now, insurers are renewing their effort to reauthorize the Terrorism Risk and Insurance Act as the backstop is about to expire. Does that matter? Look at the Boston Marathon bombing and the questions over whether businesses will be covered if they did not take out terrorism coverage. One in 10 might not be covered. Then there are over 200 injured. How many will need long term coverage? Are they covered? If not, where do they get the money?
Bob Bramlett, chairman of the Independent Insurance Agents & Brokers of America says he thinks at some point we will need to develop all perils coverage with a government backstop for major loss. I have to agree. Frequency and loss remain unpredictable and is getting increasingly expensive. The industry has managed to handle a lot so far. But to remain solvent, carriers put limits on risk. Yet, when insurers protect their business it creates that sour taste in the mouth of their insureds.
Our patchwork for disaster management needs improvement. Catastrophes show us that for years afterward, we can still be in the re-building phase. Coverage needs to be simplified and the recovery made more efficient. People shouldn't have to ask, "Where do I get the money for this?" They should only have to ask, "How do I recover?"
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.