In my prior life as a director of car sales for Hertz North America, I fondly remember our top sales person. Bill Williams made more money than any other sales person and he did it with the least amount of inventory because he was located in Hawaii. He single-handedly sold out the entire inventory every year, enabling us to avoid shipping cars back to the mainland for disposition.
I invited him to speak to all of the regional managers at a national meeting to share his secrets. But to my surprise, there were no secrets. He simply said that he worked hard to get people to know, like and trust him.
If you approached a Hawaiian and asked what they knew about Hertz Buy-A-Car, most would shake their heads and say “not much.” However, if you asked what they knew about Bill Williams, he or she could talk about Bill for an hour. Although Bill used the Hertz brand, the brand that he focused on was his own.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.