The old saying that “a picture is worth a thousand words” is backward.
As human beings, we subconsciously try to paint pictures of everything we hear or read in order to better understand and remember it. How many times have you seen someone and said, “I know your name but I can't place your face.” No, it's much more likely that the face is familiar but the name escapes you.
We don't think in words, we think in images. Studies show that people generally retain only about 10 percent of what we hear, 20 percent of what we read, but about 80 percent of what we see.
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