Chris Amrhein, AAI, is an insurance educator and speaker with more than 30 years in the industry.

February—the month of romance. And thoughts of romance take me back to one of my favorite movies, “The Princess Bride.” Ah, true love! As much between the grandfather and his grandson as Westley and Buttercup. And has there ever been a love such as what Inigo had for his father that drove him to such lengths for revenge? “My name is Inigo Montoya. You killed my father. Prepare to die.” Truly words worthy of quoting alongside “You had me at hello.”

“The Princess Bride” serves as a model for agents and the claims process. No, not the revenge part. Rather the great tasks that had to be successfully overcome for The Dread Pirate Roberts (a/k/a Westley) to once again take his place at his true love’s side.

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