(Eugene Lee is senior director, new initiatives and the head of Guidewire Live at Guidewire Software.)

When is too much data a problem? Need a hint? Just ask today’s property & casualty insurers, who are drowning in seas of structured and unstructured information from both internal and external sources—a/k/a “big data.” It’s the data deluge conundrum: big data can bring with it a treasure trove of information, but the valuable nuggets are often buried beneath gigabytes of irrelevance. Trying to sift through it all can feel like an exercise in futility. What’s needed isn’t more data. What’s needed is better context.

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