Sometime this year the number of mobile internet users will exceed the number of desktop users. In developing countries this has already taken place. Mobile Internet use in India surpassed desktop use last spring. The smartphone market has been larger than the PC market since 2010.
The mobile device revolution in and of itself is not a game changer. But the combination of ubiquitous mobile devices with unprecedented amounts of unfiltered data available on those devices and the nearly continuous connectivity available in first- and second-world nations is a game changer.
We have seen social networking drive political change throughout the world. We have seen social networking catapult talentless performers to worldwide fame and fortune. And we have created a new type of consumer that we cannot market to or serve in the same ways we used to build our business.
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