Search
 
Commentary

How Well are Insurers and Agents Connected?

The industry has been working on insurer/agent electronic linkage since the mid-1980s, trying to manage the complexity of numerous systems in the agents offices that need to talk to many different insurance systems. In order to examine the state of connectivity and explore how insurers and agents are directing their...

By Deb Smallwood | Updated on January 30, 2013

The industry has been working on insurer/agent electronic linkage since the mid-1980s, trying to manage the complexity of numerous systems in the agents’ offices that need to talk to many different insurance systems. In order to examine the state of connectivity and explore how insurers and agents are directing their efforts to improve communication, SMA recently completed a major study investigating insurer and agent linkage.  

Overall, impressive progress has been made. But, there’s certainly further work that can be done to create more productive, collaborative interactions. Agents and brokers want an easier, more efficient way to do business. At the same time, insurers are recognizing that functionally rich linkage can be a major market differentiator. The insurers that are leading the pack are finding that electronically enabled interactions are contributing to profitability, driving growth, improving policyholder relationships, and keeping business soundly on the books.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.