Editor's Note: This article has been written by Douglas Dell, senior vice president of eLearning Services for Crawford & Company and frequent contributor to PropertyCasualty360.com.

Learning has been a prescriptive exercise in corporate America for at least the last 100 years. Usually a need was identified, an assessment of skills gap was made, and the selection of a prescribed training regiment was deployed. Larger organizations would pursue top-tier training companies and content providers to act as developers and deliverers of these services.

It's a formula that has worked rather well. But what are smaller organizations with less structure, limited budgets, and no ready resource of training tools to do? In the past, they would develop homegrown solutions that lacked the insights of true instructional design or a broader perspective far beyond the focus of their business or industry.

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