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Consumers Rank Liberty Mutual Top Insurance TV Brand Advertiser of 2012: Slideshow

Ace Metrix ranking measures commercials for persuasion, relevance, information, attention.

By Laura Mazzuca Toops | Updated on January 04, 2013

Consumers ranked Liberty Mutual as the top TV Brand Advertiser of 2012 for the insurance category, according to a recent survey by Ace Metrix, a California-based company that evaluates video advertising within competitive context.

Liberty, which achieved the highest average Ace Score in its category for its body of 2012 TV advertising creative, also aired the top ad in its category (the 14th top scoring ad overall for the year), “Beautifully Imperfect World.”

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