Successful agencies and successful producers have one thing in common:  They integrate.

Related: Read another Tom Barrett column “Round-Up Time.”

“Integrators” orchestrate the many activities that take place throughout an organization by providing a view of the future and the ability to obtain it. You can only achieve success when there is a unity of effort. Integrators have a sixth sense about where problems will occur and make their presence felt during critical times. Integrators know that their employees do their best when they are left to work within a vision-based framework.  

Related: Read the article “10 Characteristics of a Leader” by Tom Barrett.

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