Successful agencies and successful producers have one thing in common: They integrate.
“Integrators” orchestrate the many activities that take place throughout an organization by providing a view of the future and the ability to obtain it. You can only achieve success when there is a unity of effort. Integrators have a sixth sense about where problems will occur and make their presence felt during critical times. Integrators know that their employees do their best when they are left to work within a vision-based framework.
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