In an industry in which the majority of the workforce is older than 40 and many workers are facing retirement, there is no doubt that recruitment and retention efforts need an extreme makeover. For the insurance industry to attract and retain the best talent, we need to be unified in our efforts to engage the next generation of insurance professionals.

Engaging the Next Generation

More than 100 industry leaders asked The Institutes and The Griffith Insurance Education Foundation, at the close of The Griffith Foundation's Insurance Education Summit, to lead this charge in September 2011. Three main objectives must be accomplished through the Engaging the Next Generation initiative:

  1. Learn what millennials want from their employers
  2. Create a unified industry message
  3. Create one place for students to access information on the industry.

To learn what millennials want from their employers, The Institutes and The Griffith Foundation conducted a Millennial Generation Survey in February 2012. The survey explored attitudes about jobs and what appeals to members of the millennial generation. It also focused on attitudes about the insurance industry and insurance jobs specifically.

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