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Improving Agent-Carrier Relations Isn’t Rocket Science

Independent agency carriers and their producers can only make a formidable team and stave off disintermediation if they work together to retain the loyalty of those who keep them both in businesstheir clients.

By Sam J. Friedman | Updated on December 21, 2012

When I started covering the independent agency beat for NU back in 1981, there was a lot of talk about agents going the way of the milkman or the buggy-whip maker. I didn’t believe that back then—and I still don’t anticipate seeing agents disappear anytime soon.

But that isn’t to say agents don’t have to work a lot harder these days to secure their role in the distribution chain, in terms of convincing both their carriers and customers about the added value they bring to the table.

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