Relationships are a tricky thing. Both sides have needs, but unless communication is clear, one or both parties could end up unhappy.

Most of our personal relationships are more qualitative than quantitative, but in the agency-carrier relationship, it's all about the numbers–at least according to "Selecting Agencies for the Future," a recent study by the Ward Group.

The study looks at how property-casualty insurers can improve their combined ratios by as much as five percentage points by using a true statistical approach to measuring their agency force.

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