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How to Give a Bad Demo at a Product Presentation

Donald Light has been in the room for hundreds of product demos as insurance software vendors try to convince carriers why the carriers should select their product. Light, director, Americas, in the property/casualty practice for the consultant and advisory firm Celent, has seen more than his fair share of disastrous...

By Robert Regis Hyle | Updated on December 13, 2012

Donald Light has been in the room for hundreds of product demos as insurance software vendors try to convince carriers why the carriers should select their product. Light, director, Americas, in the property/casualty practice for the consultant and advisory firm Celent, has seen more than his fair share of disastrous demos and has detailed some of them in his latest report.

“I was involved in vendor screening for this global initiative,” he recalls. “The vendor must have had a team of eight different people there, which is a lot of head count in one room for a demo. We had no idea why at least half of them were there. Notwithstanding all those people, the vendor to a large degree ignored what the insurance company had said they wanted to see in the demo.”

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