In the late 1970s, AT&T introduced its "Reach Out and Touch Someone" campaign. The tag line instantly struck a chord because it humanized the potential of century-old technology. The telecom giant wanted people to understand the telephone wasn't simply a device—it was a way to connect people instantly despite differences of distance and to fulfill our human need to communicate and collaborate.
Communication technology has continued to evolve, and insurers have more ways to reach out and touch someone today than ever before.
"Collaboration is a huge emerging trend in all aspects of the insurance value chain, whether internally or externally," says Karlyn Carnahan, a principal in Novarica's insurance practice.
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