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Toops Scoops: The Council’s Student Challenge Goes to the Source to Attract Youth

News flash: To learn what youth wants, ask someone young.

By Laura Mazzuca Toops | Updated on December 07, 2012

We do a lot of hand-wringing in our industry about the lack of young talent and the urgency of recruiting the good ones before every single independent agent in America leaps lemming-like into retirement. We’ve known for a long time that insurance has an image problem and that we can’t keep applying the same principles to recruiting and hiring and expecting a different result.

But smart organizations are doing something about attracting young people by going directly to the source. That’s the thinking over at The Council of Insurance Agents & Brokers, which recently announced a new student competition that not only targets young people, but was designed by them.

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