How do you use social media in your job?
Christopher M. Paradiso: Social media is woven into every aspect of how we do our job. It's part of how we attract new clients, communicate with current clients and brand our agency in our community. With regard to creating social media networks, the best way to understand that is to emphasize that you should always be expanding your network. Ask your clients to “Like” you on Facebook. Connect with your peers and business contacts through LinkedIn. Make sure that you're backlinking on the websites of your business partners. Social media is not an “event,” but rather a day-to-day way of doing business.
Rachael Rizzi: First and foremost I use it to stay current on coverages, products and services of carriers and allied partners. While newsletters, email blasts and product lunch-and-learns are great, my time is spread thin and often does not permit full attention in those mediums. However, quick snippets via Facebook or Twitter posted by carriers and other allied insurance industry companies provide me the “CliffsNotes” version of what's happening and allows me control to filter what requires further research.
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