In order to easily see how every carrier is perceived relative to other carriers on multiple factors, a Perceptual Map was prepared using some of the key evaluation and selection factors.
The Perceptual Map shows each carrier's position in one of four quadrants, illustrating how carriers stack up against each other based on their ranking by survey respondents. While some insurers rank high in some areas, they rank lower in others.
In the chart below, Flaspöhler shows each insurer's average rating (based on survey respondents' answers) on two specific sets of factors: Underwriting Process/Responsive Service (the horizontal blue or "X" axis); and Carrier Products/Coverages & Brand Reputation (the red vertical or "Y" axis). It was on these sets of correlated factors that surveyed agents perceived the largest differences to exist among carriers, says Rick Flaspöhler, the research company's president.
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