Scott H. Smith, president of S.H. Smith & Co. Inc., offered a simple explanation for why his specialty-insurance brokerage continues to gain new clients while retaining previous ones: "We make it easy to do business with us."

Indeed, the Hartford, Conn.-based business' emphasis on crafting just the right coverage for its clients—and embracing some high-end technology tools to do this as efficiently as possible—is one major reason the firm has been selected as the winner in the Sales & Marketing category of the 2012 Commercial Agency Awards for Excellence.

When it comes to retaining clients, Smith stressed that regular communication is key.

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].