Scott H. Smith, president of S.H. Smith & Co. Inc., offered a simple explanation for why his specialty-insurance brokerage continues to gain new clients while retaining previous ones: "We make it easy to do business with us."
Indeed, the Hartford, Conn.-based business' emphasis on crafting just the right coverage for its clients—and embracing some high-end technology tools to do this as efficiently as possible—is one major reason the firm has been selected as the winner in the Sales & Marketing category of the 2012 Commercial Agency Awards for Excellence.
When it comes to retaining clients, Smith stressed that regular communication is key.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.