The iPhone 5 launch left consumers around the world both in love and frustrated. Many of its reviews glowed about the new form factor, improved optics and audio and updated operating system. Just as many consumers were disgruntled with the loss of the native YouTube app, the subpar Apple Maps app and the all-new charging dock connector.

Despite these issues, Apple sold 5 million of the iPhone 5 mobile devices in just the first 10 days.

Notwithstanding the power of the Apple brand, many other smartphone brands like the Samsung Galaxy S III also achieved great pick-up within the consumer market, once again underscoring the long-held belief that we are quickly becoming a mobile society.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.