Experts often compare sales and business to military operations. In particular, the elements of a combat order—situation, mission, execution, administration and control (SMEAC)—dovetail with sales operations. In the military, orders must be complete and succinct to prevent time and life loss.
The same can be said when we set goals. But let's differentiate between a goal and a dream. Your dreams belong to you—whether it is to own a second home, buy a sports car or to become a major contributor to your church, these dreams are yours.
Goals, on the other hand, are those things you must do to accomplish your dreams. They could be personal goals (run a marathon), business goals (increase sales by X percent) or others. Sales goals allow you to set a plan to bring in the dollars that accomplish those dreams of yours, which require money.
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