(Greg Horn is vice president of industry relations for Mitchell International. Previously, he served as vice president of material damage claims at GMAC Insurance.)
While attending a recent car show, I came across a reproduction window sticker displayed in a mint-condition 1966 Mercury Marauder. Full-size Mercuries from the 1960s are some of my favorite cars, so I spent a lot of time examining this one.
What caught my eye on the window sticker was the list of standard equipment. Under the subheading "safety equipment" were such high-tech features as four-way emergency flashers and a driver's side door mirror. While these did have a marginal impact on accident avoidance, they added little to the overall cost of repair if damaged in a collision.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.