COLORADO SPRINGS, Colo.—The Council of Insurance Agents & Brokers challenged members to think about innovation in a general session at its annual conference that deviated from the norm.

Rather than recruit a single speaker to entertain members, CIAB offered up three leaders in the business community, who took 20 minutes each to address the subject of what it takes to be innovative in business and guide a company to higher levels, explains Ken Crerar, president and chief executive officer of the association.

The session, titled TAKE-20, aimed to develop new concepts the likes of which have launched dozens of highly successful companies, says Crerar.

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