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Customer Data are There: Are You?

Customer care today is a whole new ballgame. Customers have better access to more information, and that results in new desires and very specific needs.

By Gregory A. Maciag | Updated on September 30, 2012

Customer care today is a whole new ballgame. In fact, customers control the ball now. They have better access to more information, and that results in new desires and very specific needs.

Customers today are telling the power companies they want to be billed the way the phone company bills them. They’re demanding salads in fast-food burger restaurants. If they get an upgrade when they travel by plane, they expect the railroad to offer a similar program.

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