Dave Lanford and his wife Heidi have run the Iris Inn of Waynesboro, Va., for five years, and in that time they have succeeded in creating a bed & breakfast haven that is eco-friendly—a distinction insurers say is driving business to some inns over others.
Being a green or eco-friendly B&B is "becoming something of a point of differential" for some inns, says Peter Sherman, founder and partner of The B&B Team, a Virginia-based consultancy.
"It comes down to: 'Do they use healthy products? Do they use organic or locally sourced foods? Are they recycling?'" says Sherman. Guests also want to know if B&Bs are using sheets, mattresses and other amenities made of eco-friendly materials.
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