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Dollars to Donuts: Starting a New Agency

The "insurance ninja" reflects on what's involved in launching a new agency.

By Anson Ross Thompson | Updated on September 07, 2012

As a small child I remember a Dunkin’ Donuts TV commercial in which a portly man would get out of bed and shuffle out of his house, repeating, “Time to make the doughnuts.” This memory is timely in that for our new company, it’s time to make the doughnuts.

In 1996, I began buying my father’s family-owned insurance agency. I was 25, he was 55 and he simply walked in and retired. Although I had no idea what I was doing, I was successful in spite of myself and over the next 15 years, built a small but profitable agency.

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