The momentum behind the integration of communication and information is unstoppable. The profound explosion in the use of mobile communication is forever changing the way people interact in both personal and business relationships. Insurers and agents are being challenged to meet customer expectations that are largely being set outside the insurance industry. As communications and information technologies continue to explode, consumers will expect offers and service on their terms.
Re-think, Re-energize, Re-tool
The importance of being equipped to manage and navigate expanding distribution channels increases daily. Channels need to be exceptionally fluid. The bottom line? Insurers must be able to provide communications any way a customer wants to receive them. Unfortunately, customers' preferences don't always align with how insurers would like to deliver them. Providing a quote via a website works for some customers, but it doesn't work for all. While mobile apps are gaining traction daily, they are not the answer for everyone. The fact is that it is no longer a one-size-fits-all market.
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