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Long and Short of It

Plan ahead in todays short-term world

By Lisa H. Harrington CPCU, CAE | Updated on August 31, 2012
Much has been said about our brains’ inability to multitask and how we should take a breath, turn off the electronic devices and let our brains work. We constantly converse about the benefits and risks of living life in 140 characters or less. 

How much has our tendency to do everything at the speed of light affected our long-term strategic thinking? Has our patience for waiting for a positive result from a great plan worn too thin? For years, management consultants have begged business owners to build a long term plan. We asked for 5 years’ strategies and projections. We finally are receiving documents written by more and more of our agencies. And, even better, many agencies actually are building out the ideas in the plan.

The question now is: Do we have the patience to work the plan? Strategic planning means that you look at the far future—3, 5, 10 years out—and attempt to build that business starting today. It’s grueling work to brainstorm, plan and project, figure the odds, develop the people and resources that you will need. 

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