UK motorists are invited to help develop a new driving app which could earn them a discount of up to 20 percent on their personal auto motor insurance. Aviva is using smartphone technology to create individual driver profiles, which will be used to calculate tailored pay-how-you-drive premiums.

The driver behavioural app, Aviva RateMyDrive, will monitor motorists taking part in the test for 200 miles, including acceleration, braking and cornering. The data is then turned into an individual “score” which helps determine the motorist’s premium—with safer drivers earning up to 20 percent off their Aviva premium. The discounts are in addition to any other Aviva offers for which they are eligible.

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