Columbus, Ohio-based insurer SafeAuto has been a family-owned and operated business for 19 years, but on Aug. 13 an outside executive will take the reins as CEO—Ron Davies, who most recently served as Senior Vice President of Product Management at Allstate. (Founders Ari Deshe, chairman & CEO, and Jon Diamond, president & COO, will remain on the carrier’s board of directors.) Davies spoke with NU about his challenges as the new boss and how his extensive military background influences his decisions as an insurance executive.
Before beginning your civilian career, you served as an armor officer, platoon leader and a battalion and brigade operations officer in the U.S. Army. What was it that drew you to insurance, and how does your military background inform your decision-making as an insurance executive?
I was drawn to insurance while working in the real estate field with a large, national multifamily company. We were working on ways to reduce the cash new tenants needed to have in order to rent an apartment—this cash requirement was at times a barrier to renting. I came across the idea of using insurance instead of cash security deposits. That idea led me to co-found a company to offer security-deposit alternatives to large, multifamily property owners.
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